Blogger Spotlight; Phil Leto

I’ve had the pleasure of meeting Phil Leto in person, and the experience was one of the inspirations behind creating an event where bloggers can meet face to face. Phil’s been blogging at Denver Lender for years. His eclectic style covers everything from Denver real estate news, to providing a wayward home for New York Jets fans.

What inspired you to create a real estate blog?

Several years ago, a friend of mine was fighting non-Hodgkin’s lymphoma. He started a blog to document his fight with cancer. His blog answered questions that people were afraid to ask and was a passive way for him to stay connected with friends and family. Using a blog to answer questions and stay in touch. Brilliant!

What do you like to blog about?

Anything. When I started blogging I never intended to be a mortgage savant.

Where do you go, or what do you do to find topics to blog about?

I have a twisted sense of humor, I read a lot, and I’m quite observant. When all else fails I go to “the internets” to find topics.

How does blogging fit into your overall marketing plan, or does it?

I’ve always seen blogging as a passive way to keep in touch with past clients and attain new clients. There have been other benefits. I’ve been contacted by real estate agents who enjoy my blog. I’ve developed relationships with bloggers across the country. I’ve reconnected with friends who’ve left the Denver area. Recently a friend who I haven’t seen in quite some time stumbled across my blog while searching for pizza joints. You just never know who reads your blog and what blogging will do for you.

If there was anything you could change about your blog to make it better, what would it be?

I’ve been meaning to get my picture taken at Glamour Shots.

What are some of your favorite blogs?

The Mortgage Reports. Calculated Risk. Osman Parvez. Mark Cuban. Freakonomics. Lenderama.

What web sites, blogs, tools, or people do you find most helpful in building your blog?

Dustin Luther of Rain City Guide, the godfather of real estate blogging. Todd Carpenter, the godfather of mortgage blogging. Al Gore, the godfather of the internet.

On a scale of 1-10, 10 being Bill Gates, one being my great grandmother (bless her heart), what level of computer savvy would you say you have?

7.1, on a Richter scale, 7.1 is enough to do serious damage. I actually understand the code (php) behind wordpress.

Do you have any tips or advice for a fellow real estate professional that’s looking to get into blogging?

Try not. Do or do not.” – Yoda

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