Blogger Spotlight; Phil Hoover

After meeting him in person at Inman Bloggers Connect, two things really impressed me about Phil Hoover. One, he’s a straight shooter. The Boise Real Estate Blog reflects it. If there’s bad news in Boise, he’s going to talk about it. If there’s good news, he’s on it as well. The second thing that impressed me was, out of the dozens and dozens of RE agents I met at the conference, he’s the only one who asked for my business. It was a simple email, with a “”nice to meet you” message and a short request that he would appreciate referals for anyone I ever run into that might want to by property in Idaho. Clearly, Phil hasn’t made it through 30+ years in real estate by standing pat. I wanted to learn more about him.

Hi Phil, after well over three decades of experience in the real estate industry, you decided to start a blog. Many of the agents I’ve met with that much history under their belt seem inclined to stand pat with what they are doing. Why did you decide to start blogging?

I have been in real estate 35+ years and am also a writer, having written and self-published a book on how to be a successful real estate agent. I am now working on another book about how to succeed in a slow market, which will be an e-book marketing on a new blog with a shopping cart.

I have long practiced transparent real estate, and started blogging 3-4 years ago as a way to open the curtain on the inner workings of real estate.

How does blogging fit into your marketing plan, or does it?

Blogging is a big part of my marketing plan and is starting to generate some business for me.

I haven’t run a print ad in the past six years; most of my business comes from my website and my blogs,, and

In reading your blog, you take a very analytical approach to the content you provide. Do you find that this attracts clients of an analytical nature, or do you find that most buyers appreciate the data?

I find that people want to know what is going on in the market near them; thus I provide monthly statistics on market conditions.

In a perfect world, I would be able to write with the Kris Berg’s wit, but this isn’t a perfect world.

I was lucky enough to meet you at Inman Bloggers Connect. Looking back at it, how much value do you place on what you learned? Would you do it again?

Diane Cohn in Reno urged me to attend Inman, so I signed up. I have never attended a real estate convention in my entire 35-year career, and I later tried to cancel. Inman’s cancellation policy is easy to understand ~ you don’t have to show up, but they keep your money. So, I went, albeit with low expectations.

I more than got my money’s worth in the first 24 hours with the Blogger Connect. I validated much of what I am already doing, and learned many new tactics that I must now implement (video, more comments on other blogs, etc.)

I have e-mailed everyone I met at Inman, reminding them that I welcome their Boise-bound referrals and expect to get some business from meeting all those people at Inman.

I will definitely attend Inman in SF next year. The best part was personally meeting all of the fellow bloggers I have met online. The brainpower in that Blogger Connect room was amazing ~ those are the people who will lead real estate into the future.

I noticed you use SquareSpace to power your blog. Please tell us about your experience with this software. Would you recommend it for other bloggers?

I am a big fan of the SquareSpace blogging platform. It works, it is easy to use, and the support is good. It takes a few hours of playing with it to learn the terminology, but after that it’s a piece of cake. Best of all, you don’t have to be a geek or programmer to use it.

What are some of your favorite blogs?

I follow many, but here are a few:
There are more, but those are some of my favorites.

Do you have any tips or advice for a fellow real estate professional that’s looking to get into blogging?

Try SquareSpace’s free trial, set up a blog, and get started.

Attend Inman Connect/Blogger Connect.

Network with fellow bloggers to accelerate your learning.

Keep a running list of blog topics so you don’t forget them (I carry a micro-recorder in my car so I can record my blog ideas).

Write conversationally, from the heart, as though you are talking to your readers.

Don’t be afraid to speak the truth ~ your readers want to hear it and they (sadly) aren’t getting it from your colleagues.

Remember that the purpose of a blog is to communicate and connect with your audience.

Forget that feeling that you don’t know how to write ~ if you can talk, you can write.

Anything else? Feel free to ask yourself a question.

Why am I still in real estate after 35 years???

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