Blogger Spotlight; Ginger Wilcox

I think it’s extremely doubtful that anyone has laid eyes on more real estate and mortgage blogs than I have. There’s 1325 URL’s in REMBEX and I bet I’ve seen two dead blogs for every one that I put in. In any case, It takes me about five seconds to review a blog for submission. If it’s current, written by an RE professional, and not a splog, it’s in. Why am I telling you this? If you are a blogger that found your blog in my index, and is now thinking it would be cool to do an interview here, and that it’s just a matter of time before I ask you because you know I must read your blog… well, you might be waiting for a while. I honestly don’t pay enough attention to know which bloggers are making the most of things. Sorry, I just don’t have enough time.

Anyway, I mainly read blogs only after the blogger has done something to get my attention. That’s the case with Ginger Wilcox. I indexed her blog quite a while ago. I don’t remember doing it. I may never have visited again except that Ginger started visiting the RBF. I know because she has a MyBlogLog account. I also know because she started commenting on some of the posts. My thought was, “Who is this Ginger Wilcox?” A little time spent reading her site and I find she’s a real estate brat like myself, using blogs to compete in one of the most tech savvy market’s in the world. She has my attention, and now you know how to attain it as well.

Hello Ginger, what inspired you to start a blog?

I have always considered myself to be at the forefront of technology- until this year! I kept reading about blogging in all of the different real estate magazines and decided I better step in – I felt like I was missing out on something huge and something I would be good at.

You also contribute to Active Rain. A common pattern I see with people who start blogging on Active Rain is that after a few months, they decide to start their own blog. From what I can tell, you simultaneously started blogging in both places. Is this correct? What motivated you to adopt this strategy?

Yes, I did start simultaneously. I redesigned my website and my company set me up with a account but I didn’t know what to do with it. I started surfing the net and found active rain. It was a great resource to learn how to blog. I am still active there, but BlogbytheBay is my primary focus. After a few months on, I decided I want to go one step further and have my own fully hosted version, so I moved over to

Local real estate blogging has gained more traction in the Bay Area as just about any other market. Does it feel “crowded” yet? Have you knowingly competed head to head with another local blogger for a client?

I don’t feel crowded at all. Many of the Bay Area blogs focus only on San Francisco, and I work across the bay in Marin County. I have seen very few blogs in Marin, and even fewer done well. A few agents have set up blogs but abandoned them. I have not knowingly competed head to head with another local blogger for a client.

What are some of your favorite blogs?

I love soundbite blog.. The posts are very well written. I love that it has a lot of “spark”, and it is so unique in its appearance. I like Problogger to learn more about blogging. There is so much to learn! I like Transparent Real Estate. Pat is intelligent and has great insight into the world of real estate blogging. There are so many more- RSS Pieces, Real Estate Tomato, The Front Steps in San Francisco. My google reader is packed with blogs. I wish I could visit all of them more often!

Do you have any tips or advice for a fellow real estate professional that’s looking to get into blogging?

Join Active Rain and find other AR members with blogs outside the rain. Spend lots of time on those outside blogs and see what you like and what you think works. Active Rain is a great place to practice, but I don’t think it should be anyone’s primary blog and you have to branch out of it. Realize that blogging takes a tremendous commitment. I think consumers hate to see very outdated or abandoned blogs, so don’t do it if you can’t be consistent.

0 thoughts on “Blogger Spotlight; Ginger Wilcox

  1. Mark Flanders

    Excellent choice Todd,
    Ginger got on my radar the same way she got on yours. She started leaving comments I would find on SoundBiteBlog and ActiveRain. And I wondered “who is this Ginger Wilcox?”.

    Congratulations Ginger! Looks like your hard work is getting noticed. I’ve been lurking your blog for some time now 🙂

    Your blog is looking great. It has just what I like on a blog. It’s informative, personal and very, very clean looking.

    Mark (from SoundBiteBlog)

  2. Ginger Wilcox

    Thanks so much for the interview Todd. I lurked quite a while before I commented here! I am glad I caught your attention. Commenting is key!

    Mark- I finally got a comment out of you- yeah!! Thanks for the kind words on my blog. I still have so much to learn and so much I want to do with it, but one step at a time!

  3. Paul Slaybaugh

    As an avid follower of Ginger’s Active Rain blog, I assert that a better choice of interview subject could not have been made. She oozes knowledge and personality, which makes her a big favorite with her fellow agents. Keep up the great work, Ginger!

  4. Harold Watts

    I started reading Ginger’s blog, Blog by the Bay, a few months ago. Being a former Bay Area resident, I like keeping up with what’s happening up North.

    Ginger’s style of writing grabbed my attention immediately.

    Congratulations on the interview…Keep up the good work Ginger!!

  5. Sparky

    Mark and I were just talking over coffee the other day how much we liked BlogbytheBay – how clean and functional it was. But by far, the content is superb! Thanks for the kind mention, Ginger. We truly value your consistent support and readership of SBB.

  6. Ginger Wilcox

    Thanks everyone for the great feedback and thanks again to Todd.

    Shailesh- I am blushing. Kind words from a “pro”!

    Paul- thanks so much. You are a great blogger- lots of personality and a great mix and business and community.

    Shannon- Thanks for your support!!!

    Harold- You are another great example of how bloggers find someone else through comments.

    Sparky- You are welcome. BlogbytheBay is simple, but it seems to work. You can’t get lost too easily!

  7. theFrontSteps

    Three cheers for Ginger. She does read our blog and does provide great insight from time to time when she chooses to comment. Wish she did more. Thanks for mentioning us as one of your favorites.


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