As I noted before, I’m getting serious about my Denver Modern Homes blog. I’ve been coming up with ideas for Real Estate blogs for a couple years now, and am finally getting serious about doing it myself.
Last week I talked about making your blog into a cool commercial. A commercial worth watching. One way to for that is to post about your listings. For some reason, way back when, somebody decided it would be a bad idea to do this. I even agreed. But now I’m not so sure. If your blogpost sounded something like an MLS listing, mentioning a huge list of details and lots of BOLD FACE with extra exclamation marks, and maybe even a little red text thrown in for good measure, then yeah, that’s going to turn your readers off.
But a quick mention of the listing, with a couple pics, and a link off to the main site is hardly going to offend anyone. It’s half the reason they came to the blog anyway. Here’s a screen-shot of a post I put up yesterday. Short and sweet. I don’t see how it would offend anyone. I’m asking for the sale, right in the heart of the blog. It’s a close, but it’s a puppy dog close, perfect for a blog. What I get in addition is a serious long tail opportunity in the future.
Just three hours after posting, here’s what Google thought of of it. I don’t know that it will stay there forever, but I do bet it will have better longevity than most of the other page-one results. Listings on static web sites are usually taken down. Blog posts just get shuffled to the archives. This is a lesson learned from Zillow. It’s not about the listing, it’s about the property. Listings come and go. When they come back, wouldn’t you like to be the top ranked web site for that property’s address? Every listing confined to a sidebar widget, or banished to the main web site is a long tail opportunity missed.