I was pretty hard on Mary McKnight in my last post. That said, I still think she’s a important source for real estate bloggers to learn about improving their craft. I’ve spent almost a year collecting great articles about real estate blogging. In that list, Mary is as well represented as any other. I get annoyed by the hype, but she knows her stuff. The same can be said for Jim Cronin, Dustin Luther, Joel Burslem, and Pat Kitano.
What each of these people have in common is that they aren’t actual real estate agents or mortgage originators. They’re… vendors.
The term vendor has become somewhat of an RE.net slur lately. My friend Greg Swann uses it with increasing regularity. It’s his argument that a vendor is under-qualified to advise authentic real estate and mortgage professionals because they lack the experience of walking the walk, so to speak. I most respectfully disagree. In fact, I often think the worst advice of all comes from other professionals in our vertical.
There’s no shortage of “experts” with real estate and mortgage industry day jobs. They employed a few tactics, had some success, and decried their way as the holy grail. They’re missing the big picture. The reality is, blogging is still so uncommon in most cities that even a terrible blogger can do pretty well if they just apply themselves. The mistake many of them make is assuming that just because their advice worked for them, that it’s the best advice, or the only advice.
Vendors on the other hand, have a client base to give them the big picture. They watch their clients succeed, but they also watch them fail. They have a unique perspective as to what works, what works better and what doesn’t work at all. To ignore these voices simply makes no sense to me. Yes, they won’t always be right, but who is?