If you’ve ever wondered who it was that Zillow and Truilia were going to disintermediate, read on:
What is the highest value proposition provided by a real estate franchisor?
Is it to provide powerful lead generation?
Is it the training they provide?
Is it the technology and marketing tools they offer?
Is it the agent referral network?
Or, is it the kick butt national advertising campaigns they run?
After many years of industry apprehension, it’s finally obvious who Zillow and Trulia have their sights set on. No, they don’t want to become franchisors, they just want provide most of the popular services a franchisor provides. As these offerings become robust, what will the franchisors need to do to remain relevant?
Photo: Creative Commons license via Flickr user recursion_see_recursion