Hey look… I wrote something. It’s a report about robots in real estate. Here’s an excerpt:
“Robots don’t have to respect fair display. They’re not obliged to rank properties in the same way an IDX vendor is required to. Robots could care less if the broker has paid for a premium status on a portal. It won’t matter if a property is featured, or sponsored, or presented at the top of the page, or the very bottom. Robots won’t visit one site; they’ll visits hundreds of sites. Robots have time to sort through all of that.”
I’ve been pretty focused on my new role at NAR for the last six months, but finally made some time to write again. This white paper is a side project I did for the Center for REALTOR® Technology. The Intelligent Internet Lead explores some of the cool stuff happening behind the scenes when it comes to converting Internet leads into client relationships. Here’s the blog post I wrote about it, while the full report can be downloaded here.