Category Archives: Emerging Technology

The Intelligent Internet Lead

intelligentleadimageI’ve been pretty focused on my new role at NAR for the last six months, but finally made some time to write again. This white paper is a side project I did for the Center for REALTOR® Technology. The Intelligent Internet Lead explores some of the cool stuff happening behind the scenes when it comes to converting Internet leads into client relationships. Here’s the blog post I wrote about it, while the full report can be downloaded here.

What’s your long term mobile strategy?

If you’re an aspiring geek like myself, you probably found yourself downloading and installing the new iOS 7 software update to your iPhone last week. For the first time since launching the iPhone six years ago, Apple has made a huge cosmetic overhaul to the software.

While all those trusty apps that have been developed over the years will still work just fine, Apple’s new look comes with new design standards for all future third party app development.

Many top developers including Facebook, Evernote, and Open Table have already adopted the new standards and their updated apps were available on day one of the new OS release. Apple featured many of the top apps in a special “Designed for iOS 7” section of their App Store.

zillowiosAs you can see, Zillow’s real estate app was among those featured. Not a surprise as they’ve released dozens of updates to their iOS real estate app since they launched it in 2009. Companies like Trulia, Move and Homes.com have similar commitments to Apple’s smartphone phone. Beyond that, they commit similar development resources to Android phones. All of them view mobile as the future.

If you pay employees or a vendor to develop mobile apps for you, now would be a good time to ask them when they plan on getting around to updating the iPhone app to iOS 7 standards. If you haven’t traveled down the mobile app road yet, then here is an essential question to ask of your prospective developers:

What is your long term strategy for continually updating our apps to take advantage of the latest functionality from Apple and Android?

Building a mobile app means committing to an ongoing development program. It’s not a one time expense. Make sure you understand what sort of capital investment will be needed before moving forward.

Is dotloop good or bad or an association’s intellectual property?

Last week, the California Association of REALTORS® told the transaction management software provider dotloop that users cannot fill out the association’s copyrighted forms using dotloop’s software. Paul Hagey at Inman News provided some great coverage. If you haven’t already read the article, go check it out.

dotsAs a content creator, I certainly understand CAR’s point of view. Frankly, if they don’t want to share their documents, I certainly respect that. But I questioned why one of CAR’s primary reasons for not working with third parties was to protect their intellectual property. I mean, dotloop is just an digital way to fill out a form, any form. It doesn’t seem any different than Docusign, or any one of the many apps that allow agents and consumers to edit PDF’s. I decided to talk with dotloop for their perspective. Chad Humphrey, dotloop’s Director of Industry Relations was kind enough to answer my questions over the weekend.

TC:
Hi Chad, please tell us a little bit about your company.

CH:
dotloop was started in 2009 by Austin Allison who bought his first house at 17 and sold real estate in college and first years of law school. He saw a system that was broken. His vision was to create a solution that allowed the same synergy between parties sitting at a table negotiating a deal but to provide it as a web based cloud solution. Today dotloop has over 140 employees and provides the dotloop platform to more then 645,000 real estate professionals in the US and Canada.

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