Category Archives: Syndication

Special Report: Why online consumers love Zillow and Trulia more than you


Some topics are just too big to blog about. Today, I’m releasing my first special report. It’s an explanation of the core competencies that have lead Zillow and Trulia to become the most visited real estate web portals in nearly every market. As the Midyear meetings were strongly focused on, “owning the online relationship with consumers,” I think the REALTOR® family would be well served to fully understand the scope of the task at hand. Visit the new Special Reports page to download for free.


Additional commentary. 

A view of Zillow and Trulia from Todd Carpenter –

Why Consumers Prefer Zillow and Trulia to the REAL Real Estate Professionals Search Sites –

Did you here? –


How NAR and Google can partner to build a member-centric real estate “portal”

File this under crazy ideas that Todd came up with that are full of risk and not likely to happen. 

According to Dale Stinton, NAR’s leadership is ready to “get in trouble“. That’s great news. Here’s  a way to get started.

outside the boxMany members want a national website that allows a listing agent to post their listings without  ads from competing agents. NAR could pull this off, but it will be really tricky.

NAR currently has a partnership with Move Inc to operate I think the partnership is a fair deal. REALTORS® get to publish their listings on for free. Move funds the site by charging for premium or competing advertising on the site. However, this isn’t good enough for members who essentially want an ad-free platform. The operating agreement is evergreen and includes non-compete language. Changing the agreement is difficult, and going around it is even harder. Continue reading

How Zillow and Trulia can disrupt their IDX competition

File this under crazy ideas that Todd came up with that are full of risk and not likely to happen. It’s just a brainstorm. Hear me out.

disruptionIt’s no secret that one of the few advantages that companies with IDX powered real estate search sites have over Zillow and Trulia is superior MLS sourced listing coverage. In virtually every market, brokers have to opt in to syndication before Zillow and Trulia can display their listings. In most markets, broker listings are automatically included in IDX, with an option of opting out. As a result, IDX feeds are more complete than syndication feeds. There’s a third feed. It’s a VOW feed. This is a complete set of MLS listings that every broker is entitled to. The only stipulation is that it needs to reside behind a registration wall. Zillow and Trulia spend a lot of time trying to convince more brokers to opt into syndication, but the other option is to convince brokers to opt out of IDX. Continue reading