Tag Archives: blogging

There are no superstars in blogging.

First off, let me say that Amy Chorew will make a fine addition to an already outstanding blog. This post is not intended to be derogatory to her in any way. I wrote most of this post in my head while I was out tonight, not even knowing who Agent Genius’ new contributor was.

Earlier tonight, Lani Anglin, the new media director for agentgenius.com promoted this new contributor on twitter stating,

announcing a SUPERSTAR writer on AG in 1.5 hours“.

Lani motivated me to finally write a post that’s been sitting in the back of my head for weeks.

There are no superstars in blogging. Not anyone writing for AG. Not Greg Swann. Not Brad Inman, or Dustin Luther, or me. Not even if Gary Keller started blogging. Not even outside of real estate. Not Robert Scoble, or Guy Kawasaki.

I was told recently by a very good friend of mine, that before she met me, she thought I was a bit of a snob. Part of the RE.net elite. It’s not the first time I’ve heard that I intimidate people. Something I guess I need to work on. But I’d be very surprised if anyone thought that after meeting me in person. The truth of the matter though is that I’ve met almost everyone that a new real estate blogger might consider elite, and trust me, there is no secret hand shake. These are all just people with the same brilliant idea to blog as you now have, it’s just that they started a few months before you did.

The idea of no superstars is what I like best about blogging. The day of the super-influencers is dying. Most every decent blogger has something to bring to the table. Before REBlogWorld, who had any idea that Mariana Wagner and Kelley Koehler would be knocking people over with a feather in their sessions? OK, I knew, but that’s only because I took in interest in the way they do businesses through this blog, long ago.

That’s been the beauty of this blog all along. Even if I was the only person to read it, it would still be worth it to me. I have as much to learn from a blogger three months in, as I do from the folks you might consider elite. After a long hiatus, and a funny name change, I finally have time to fire up this blog again. Over the weekend, I’ll be reaching out to more bloggers for interviews. But if you think you have something to add, please don’t be shy. Some of the best interviews I’ve done are from folks I hardly know. Give me a shout at todd@bizomi.com.

Today, Rob Hahn asked what the official anthem for RE.net should be. Here’s my take. We have a lot to learn from each other people, this whole web 2.0 thing is still brand spankin’ new. Let’s talk.

Is ghost blogging a violation of the NAR code of ethics?

I’m slated to speak on a panel on how blogging can get you sued, (or fired) at Inman Connect this summer. I’ve been exploring topics related this week and studying up on RESPA, Copyright Infringement, and even the NAR Code of Ethics.

One business practice worth looking at in this regard is the act of hiring a ghost blogger. Specifically, to hire someone else to write complete blog posts for you, then publish them on you blog under your own name. This is a fairly common practice in the publishing world, and amung big name CEO’s. But these folks aren’t bound by the NAR Code of Ethics.

In reading the first sentence of article 12, I think this practice could be considered a breach.

REALTORSĀ® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.

Representing yourself as an expert by taking credit for advice that you simply did not create on your own is not honest in my book. I think it would be different, and completely acceptable if you credited the ghost post to a “staff writer”, or something similar. But signing you name to that work is a different story.

What do you think?