Tag Archives: Brokers

Trulia rolling out changes to broker and listing agent attribution

Edit- see comments below. Trulia says the lack of above the fold listing attribution for the broker is a bug.

Last summer, Trulia made a pretty big deal over changes they made to enhance listing broker and agent attribution on their property description pages to “create positive changes” for their customers. Key among those changes was the prominent display of the listing source, broker and agent at the top of the page.

Screen Shot 2013-03-14 at 10.03.31 AMThis morning, I noticed that Trulia is now rolling out new property description pages. Changes like these take many days to propagate across the entire site, so your listings may not be affected yet.

I’ve included a screenshot of an updated listing page.

The first thing you’ll notice is that the listing source, broker and agent attribution has been moved down *below the fold*.

In addition, the open contact form is now prominent in the top-right corner. That form was previously located at the bottom of the page. It appears to me that the listing agent in this case has a profile and has claimed their listings. In the past, agents who claimed their listings enjoyed exclusivity in the lead form. Only unclaimed listings had competing agents in the lead form. Now, it looks like the new, more prominent lead form includes competing agents on claimed listings as well.

What do you think of these changes?