Tag Archives: IDX

How Zillow and Trulia can disrupt their IDX competition

File this under crazy ideas that Todd came up with that are full of risk and not likely to happen. It’s just a brainstorm. Hear me out.

disruptionIt’s no secret that one of the few advantages that companies with IDX powered real estate search sites have over Zillow and Trulia is superior MLS sourced listing coverage. In virtually every market, brokers have to opt in to syndication before Zillow and Trulia can display their listings. In most markets, broker listings are automatically included in IDX, with an option of opting out. As a result, IDX feeds are more complete than syndication feeds. There’s a third feed. It’s a VOW feed. This is a complete set of MLS listings that every broker is entitled to. The only stipulation is that it needs to reside behind a registration wall. Zillow and Trulia spend a lot of time trying to convince more brokers to opt into syndication, but the other option is to convince brokers to opt out of IDX. Continue reading

Zillow: The most comprehensive list of real estate for sale in America.

Don’t kill me. I’m trying to make a point.

I’ve dropped, drowned or lost more iDevices than anyone I know. So I often find myself on Craigslist, looking for a replacement. It seems like half the phones I inquire about are already sold, or scams, or people who never respond back either way. It’s really frustrating. But the next time I need a new phone, guess where I go? Craigslist. Even though Craigslist is full of inaccurate data, it still has the highest number of listings. I’m willing to filter out the garbage to find what I want. Sound familiar?

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