Andy Kaufman is the epitome of of Web 2.0, and an example of why web designers are the video rental stores of the future. Gone are the days were one would need a computer science degree to DIY market themselves on the web. Andy was gone from, “I can do this too” to “let me show you how”. All the while his day job is still as a real estate agent.
Hi Andy why did you start MyEastBayAgent?
After I got turned on to what would become known as ‘Web2.0 sites’ like flickr, del.icio.us and bloglines, I had the ‘a-ha’ that someone with limited technical abilities like myself was now able to create my own content and self publish it super easily and that it was changing the way that we interact with the web. So I decided to start MyEastBayAgent so I could try it out for myself.
Photo credit: Chris Heuer via flickr
I found your original Blogspot blog, and noticed that you started off the same way I did. Creating a blog, posting a couple things, then letting it go dark. That’s the end of the story for thousands of bloggers, but you came back a few months later, and have been going strong ever since. What advice can you give for bloggers who are trying to get back in the saddle?
Don’t be overly self critical. Lots of people go dark for a length of time, no biggie. Just decide to get back into it and have fun with it.
In May, you switched from Blogger to WordPress. Why?
The more I got into blogging, the more I realized that all the cool kids were using WordPress. Since they’re a whole lot smarter than I am, I knew that WordPress was something that I needed to look into and once I did, I knew that it was exactly what I was looking for. The funny thing is that I was meaning to move things over for well over a year before I went ahead and took the plunge. I wish that I would have done it a lot eariler, but oh well.
You actively post on Twitter, and republish that content on your blog. Does twittering lead to new consumers? If so, how?
I wouldn’t say that twitter itself has led to new clients, but it is certainly an integral part of my overall marketing strategy. Making an initial connect in twitter is a low commitment event. You don’t need permission to follow someone, and if they follow you back, you can slowly get to know each other 140 characters at a time.
Now, I’m not totally sold on republishing tweets on my blog, but I’m playing around with it and trying to find the right mix. The reason that I’m doing that is that I believe that the content that I create in Twitter shows that I’m honest, knowledgeable and that I’m passionate about what I do. If I can clearly convey that to my target audience, I think that potential clients will gravitate to that.
What is RE.net Talks?
RE.net talks is a real time conversation tracker of the RE.net community powered by Twitter and my amateur media hacking. By building a twitter micro-channel and feeding it into a widget, I can now focus on the conversation between RE.netters in almost real time. Since I can control the flow of information, it’s a spam free channel full of info from thought leaders in the real estate industry. At least that’s what it is right now.
Why doesn’t anyone call San Francisco the West Bay?
Because it’s the city.
What are some of your favorite blogs?
What advice do you have for agents who are just starting a new blog?
You should find the online conversations that you care about and listen to them through RSS. Once you get the feel it, take the plunge and join the conversation with your blog. Create content filled with honesty and passion. Share, participate, link, learn & then do it better. Above all, make sure you’re having fun while doing it.
Speaking of having fun. I wanted to give RE BarCamp a quick little plug if I could. If you’re coming to Inman Connect SF, come out a day early and be a part of the first BarCamp for the real estate industry. The price is right (free) and you’ll probably walk away wondering how any future conference-like experience could ever compare. Plus, we’ll go out and party in San Francisco afterwards. No brainer, right? Cool, hope to see you there.