Tag Archives: REALTOR.com

How NAR and Google can partner to build a member-centric real estate “portal”

File this under crazy ideas that Todd came up with that are full of risk and not likely to happen. 

According to Dale Stinton, NAR’s leadership is ready to “get in trouble“. That’s great news. Here’s  a way to get started.

outside the boxMany members want a national website that allows a listing agent to post their listings without  ads from competing agents. NAR could pull this off, but it will be really tricky.

NAR currently has a partnership with Move Inc to operate REALTOR.com. I think the partnership is a fair deal. REALTORS® get to publish their listings on REALTOR.com for free. Move funds the site by charging for premium or competing advertising on the site. However, this isn’t good enough for members who essentially want an ad-free platform. The REALTOR.com operating agreement is evergreen and includes non-compete language. Changing the agreement is difficult, and going around it is even harder. Continue reading

REALTOR.com’s “Find It First” advantage; will it last?

Once a fat, dated company that rested on its laurels (and a sweetheart deal with NAR), REALTOR.com® has recently reinvented themselves; they had to. Despite key competitive disadvantages, Zillow and Trulia passed RDC in unique visitors and are poised to widen the gap. Still, RDC has a lot going for it. They have the operational rights to use www.realtor.com, institutional relationships will nearly every MLS, and an awesome development team that has proved they can create user experiences that are every bit as good as the mobile and web offerings from Trulia and Zillow. To highlight some of these advantages, RDC has launched a new campaign called, “Find It First.”

I like the concept. For now, RDC’s access to the majority of MLS sourced listings can be viewed as a competitive advantage over Zillow and Trulia. They have the technology to pull a feed from most MLSs as often as every 15 minutes. In addition, RDC’s agreements with most MLSs are of the opt-out variety by default. Meaning if a broker does nothing, their listings go to RDC. The broker has the option to opt-out of syndication, but very few do. Because of these two factors, they get most MLS listings and they get them fast.

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“If we all banded together, we could put Zillow and Trulia out of business”

chevronBack when gas prices skyrocketed, I started getting a chain letter from angry friends who weren’t going to take it anymore; you know the one. It said that all we have to do is ban together and not buy gas on the same day. This would bring big oil to their knees.

We all know that free markets don’t work that way. Even if you could get everyone to not buy gas on one day, gas companies would simply lower the price just a little bit. By the next day, people would break ranks to take advantage of the savings. The embargo would crumble. This is the sort of economic lesson we all learned in junior high.

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There Are No Glengarry Leads

“You know what it takes to sell real estate?”

Let’s have a little fun with this post. The following video is NOT SAFE FOR WORK, but unless you sell real estate on Mars, you probably already know that.

I first saw Glengarry Glen Ross in the theater in 1992. I was just getting started as a loan originator and the movie had a profound effect on me. No, I don’t condone the actions of anyone in the movie. That’s not the point. What I learned was that sales is all about confidence. Henry Ford once said, “If you think you can do a thing or think you can’t do a thing, you’re right.” When it comes to buying leads, agents are always in search of the gold leads, the Glengarry leads. What they always seem to end up with is the Glen Ross leads.  Unfortunately, most never make it in the business long enough to understand that there are no Glengarry leads. Continue reading