In less than two months, the National Association of REALTORS® Board of Directors will meet in private to talk about the future of REALTOR.com. As I documented in my special report, Zillow and Trulia have made significant gains over the last five years and now outrank realtor.com in unique monthly traffic. Both NAR and Move Inc want to put Realtor.com back in the lead, but it won’t be easy. They have unique challenges that they need to overcome.
Just because the board is meeting in private, doesn’t mean we can’t brainstorm about REALTOR.com’s future in public. I hope you will consider adding your own ideas in the comments, or write a blog post and I’ll link to it. Let’s have a conversation about taking back REALTOR.com and upgrading it to compete with Zillow and Trulia.
I’ll start with a few ideas.
Idea 1: Use the Consumer Advertising Campaign to fund premium listings.