File this under crazy ideas that Todd came up with that are full of risk and not likely to happen.
According to Dale Stinton, NAR’s leadership is ready to “get in trouble“. That’s great news. Here’s a way to get started.
Many members want a national website that allows a listing agent to post their listings without ads from competing agents. NAR could pull this off, but it will be really tricky.
NAR currently has a partnership with Move Inc to operate REALTOR.com. I think the partnership is a fair deal. REALTORS® get to publish their listings on REALTOR.com for free. Move funds the site by charging for premium or competing advertising on the site. However, this isn’t good enough for members who essentially want an ad-free platform. The REALTOR.com operating agreement is evergreen and includes non-compete language. Changing the agreement is difficult, and going around it is even harder. Continue reading →
File this under crazy ideas that Todd came up with that are full of risk and not likely to happen. It’s just a brainstorm. Hear me out.
It’s no secret that one of the few advantages that companies with IDX powered real estate search sites have over Zillow and Trulia is superior MLS sourced listing coverage. In virtually every market, brokers have to opt in to syndication before Zillow and Trulia can display their listings. In most markets, broker listings are automatically included in IDX, with an option of opting out. As a result, IDX feeds are more complete than syndication feeds. There’s a third feed. It’s a VOW feed. This is a complete set of MLS listings that every broker is entitled to. The only stipulation is that it needs to reside behind a registration wall. Zillow and Trulia spend a lot of time trying to convince more brokers to opt into syndication, but the other option is to convince brokers to opt out of IDX. Continue reading →
My friend Bill Lublin wrote a great post this morning calling on MLS’s to adopt Google’s author tags to help identify the true owner of a real estate listing. First off, let me say that I’m 100% for this. However, being the broker of record for a listing doesn’t necessarily make you the best place for Google to send its users to.
There’s a mid-century modern home in Denver that I absolutely love. According to Trulia, the property was purchased in May of last year. The new owners are renovating the home and building an addition. They created a blog about the property to document the renovation. The house is nearing completion and I assume you’ll find a listing in the MLS before too long. If you Google the address today, you’ll find search results that include this blog and pages that portal sites like Zillow and Trulia have created for off-market property. Very few brokers have a content strategy in place to rank for off market property and because of this, are ultimately losing the SEO race. Google looks for trusted resources that provide a long history of updated information about a search term. The fact that a home is for sale is a very temporary thing. It’s important, and Google recognizes that, but those reliable trusted sources still deserve a lot of credit, and they receive it. Continue reading →
Once a fat, dated company that rested on its laurels (and a sweetheart deal with NAR), REALTOR.com® has recently reinvented themselves; they had to. Despite key competitive disadvantages, Zillow and Trulia passed RDC in unique visitors and are poised to widen the gap. Still, RDC has a lot going for it. They have the operational rights to use www.realtor.com, institutional relationships will nearly every MLS, and an awesome development team that has proved they can create user experiences that are every bit as good as the mobile and web offerings from Trulia and Zillow. To highlight some of these advantages, RDC has launched a new campaign called, “Find It First.”
I like the concept. For now, RDC’s access to the majority of MLS sourced listings can be viewed as a competitive advantage over Zillow and Trulia. They have the technology to pull a feed from most MLSs as often as every 15 minutes. In addition, RDC’s agreements with most MLSs are of the opt-out variety by default. Meaning if a broker does nothing, their listings go to RDC. The broker has the option to opt-out of syndication, but very few do. Because of these two factors, they get most MLS listings and they get them fast.